welcome to the soft open

Here’s to helping each other in my tiny corner of the internet economy.

You’re here because you know me—you know how I work, how I think, how I like to explore (ahem, push) boundaries, and how deeply I care about getting things right.

So I’m offering you: The chance at a full 6-page website copywriting service…

…at no cost.

You give back: Your honest, unpolished feedback on the process, my systems, and the experience of working together — so I can continue building this business the right way, from the inside out.

This isn’t a promo. It’s a collaboration.

Inquire about the soft open

only 3 spots available February - May 2026 — book now before they’re taken!

This is perfect if:

01

You’re a friend and you own your own business

02

You’re a service provider that has grown your business based on passion, expertise, and values.

03

You have a website that feels like a placeholder instead of a presence

04

You know your work is solid, but you feel like your words haven’t caught up yet

05

You’ve been meaning to “do your website” for months (or years) and slightly cringe when people say they found you online

06

(especially if!!!!) You work in health, wellness, food, lifestyle, or any creative services

Three reasons your website matters more than you think:

One

A website isn’t a business card.
It’s the place people go when they’re curious, cautious, or almost ready.
Before a consumer makes a purchase from a small business, they WILL stalk you online.
→ How does your site move the needle for your business?
Two

Your future clients will scroll your site late at night when they’re supposed to be sleeping. They’ll skim it between meetings when they’ve got a second to kill. They’ll send it to a partner or a friend and ask, “What do you think?”
It’s important to connect during these ‘in between’ and ‘what if’ moments!
→ Does your website showcase your voice or personality?
Three

Sometimes it takes months — even years — before someone decides to make a purchase.
But you know what just takes a second? To follow you on your socials. To sign up for your newsletter.
What keeps you in your ideal customer’s orbit is clarity and connection.
→ Do you feel confident your site shows what a journey with you is like?

Let's talk it over in a call

- Now booking -

Soft Open Offer
for Friends & Family

Website Copywriting Service

What’s Included:

6 Pages of Website Copy. That is ALL the content, messaging, headlines, body text, captions, EVERYTHING you need to make your site sing. Written in your business’ brand voice, ready to plug and play.
- Home Page
- About Page
- Services Page (basic structure only — I won’t rewrite or reprice your packages)
- Inquiry / Contact Page
- Portfolio Page
- 404 Page (yes, even the ‘forgotten’ page gets personality).

Plus

60 minute kickoff call + detailed questionnaire
Delivered formatted (aka ‘wireframed’) via Google Docs
SEO page titles & metadata
Option for one round of edits, with a 30-minute review call to discuss.
Collab with your designer, if you have one!
Did I mention, it’s free??

What’s not includeD:

Deeper brand & audience analysis
Full SEO keyword strategy
Brand messaging cheat sheet
Additional rounds of edits
Extra pages (Blog, Newsletter, Social, Footer, etc.)

PS - If you end up wanting more, we can chat about how this project becomes your on-ramp.

Join the soft open

submit an inquiry
Fill out the form online and tell me why this feels like the right moment.
discovery call
I’ll send a link to schedule a 30 minute call to talk it through — is this project right for both of us? What exactly are you looking for? If it doesn’t feel right, we’ll leave it at that.
If it’s the right vibe (with the right timing), we’ll get to work.
proposal
Within a couple business days, you’ll receive a proposed timeline and project brief. You can accept or decline the project.
Contract
Normally you would pay your first installment upon signing the agreement. In this case, you’d just sign an agreement.
QUESTIONNAIRE
A week prior to when our project “kicks off”, I’ll send a [detailed] kickoff questionnaire for you to fill out. It helps me stand in your shoes before I can even start to write a single word.
Kickoff Call
I will schedule a 60-miniute kickoff call to start our collab. I’ll ask you a ton of questions, clarify any murky areas, and draw the boundaries of the project. After this, you’re hands-off for awhile!!
I write
I spend the next two weeks clacking away on my SEO research, looking at your competitors, doing industry research, and stalking your socials.
Two weeks later, you get a draft copy for a 6-page site.
We review
We have one last 30-minute call to review edits, comments, and clarify any additional concerns.
YOU breathe
A few changes here and there, and then — ready to publish. Breathe out.